The IEO segment excludes establishments that primarily serve alcohol and full-service restaurants other than casual dining. Market data related to cafés is separately available and now included in the IEO segment. “The Company’s primary competition, which management refers to as the informal eating out (“IEO”) segment, includes the following restaurant categories defined by Euromonitor International: quick-service eating establishments, casual dining full-service restaurants, street stalls or kiosks, cafés, 100% home delivery/takeaway providers, specialist coffee shops, self-service cafeterias and juice/smoothie bars.That’s confirmed by an interesting passage in McDonald’s 10-K where the world’s largest restaurant chain defines its competition, which includes everyone down to the taco truck on the corner: Increasingly, the quick-service burger business at the top is a global industry. 2 or 3 in North America is fairly unimportant. That said, the difference between being Nos.
By my estimate, Wendy’s has inched ahead of Burger King in North American sales. The two chains were fairly close before but Wendy’s saw a 1.8% gain in same-store sales in 2013 while Burger King’s total domestic sales declined slightly due to a 0.9% drop in same-store sales. 2 in U.S./Canada sales (it and BK report North American sales). But it wasn’t correct because it was based on an estimate of Burger King’s sales that proved to be well below the actual sales number that Burger King provided when it became publicly held again.īut now it actually may be true that Wendy’s ranks No. News outlets repeated it again and again.
A few years back, it was widely reported that Wendy’s had passed Burger King and become the No.
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